Zoe Zorka
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My objective is to combine my formal education, my technical and creative writing experience, and business and IT background to work as a technical, business processes, and creative content writer and to assist companies in developing quality operational, marketing, and training documentation.,Drawing upon my extensive business and writing background, as well as my strong work ethic and desire to learn, I believe that I can be a strong asset to any organization.
Skills Technical writing, content writing, SEO, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, creative writing, public speaking, business process development and improvement, business process writing, business planning, sales training, website design, Salesforce, HTML, Wordpress, social media, Bluehost, SPSS, Semantria.
Relevant Experience 2017-present Sparkki Salt Lake City, UT
Research Development Engineer/Course Creator/Lead Technical Writer

  • Completed Needs Analysis to determine training/development needs
  • Worked with subject matter experts, managers, and team members to develop instructor-led coursework and supplemental materials
  • Created multimedia training materials using a variety of LMS systems for hospitality, franchise, healthcare, and education industries
  • Completed Needs Analysis to determine training development needs
2012-present Upside Consulting Group Salt Lake City, UT
Marketing and Business Development Manager/Lead Technical and Content Writer

  • Using a needs assessment, worked with clients to determine unique business needs and goals and develop customized operational, marketing, and training documentation written materials as well as a comprehensive business plan, timetable, and strategy to meet project performance expectations
  • Wrote, edited, maintained, and updated technical manuals, marketing materials, business plans, competitive analyses, SWOT analyses, end-user manuals, product guides, web content proposals, end-user software and hardware manuals, training guides, tutorials, online help, website content and blogs, technical reports, presentations, articles, newsletters, compliance documents, operator guides, installation manuals, reference manuals, policies and procedures, technical specifications, standards documentation, use cases, brochures, web content, and social media guides for our franchise clients
  • Developed customized, user-friendly templates for operational documentation and training materials
  • Supported clients in the analysis, planning, implementation and evaluation of projects
  • Performed SEO optimization for our website and those of clients
  • Wrote social media posts for Instagram, Facebook, Twitter, Google+, and Pinterest for Upside Group and five of our clients
  • Created key hashtags to draw traffic to our social media accounts
  • Followed and interacted with industry leaders on social media to gain more followers and recognition
2017-present MediaLab Inc. Atlanta, GA
Course Creator

  • Created multimedia training materials using a variety of LMS systems for laboratory compliance procedures including training on OSHA, CLIA, CDC, CLSI, and other standards
  • Wrote, edited, maintained, and updated supporting documentation using most current standards available
Education 2011-2015 Colorado Technical University Colorado Springs, CO
DBA in business administration
MBA in business development

2005-2009 Colorado College Colorado Springs, CO, B.A. in communications
Minor in Information Technology
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  • Home
  • News and Editorial Writing
  • Modeling
  • Video Reel
  • Contact